Marketing Agency for Startups Australia, GTM & Growth
Marketing for Australian startups, GTM strategy, brand, SEO, paid ads and AI employees built for founders scaling from zero to product-market fit.
Validate the market, sharpen your positioning, launch your offer and build a measurable path to customers, without hiring a full internal marketing team too early.
Diagnose
Stage, product, customer, evidence, funnel and next commercial milestone, a clear statement of the next question worth answering.
Validate
Customer interviews, message tests, landing-page conversion, waitlist qualification, demo demand and pricing interest.
Build & Launch
MVP website or launch funnel, CRM, analytics, AI concierge and campaigns configured for the next proof point.
Learn & Scale
Review what happened, expand what works, retire what doesn't, protect runway with clear stop criteria.
Built For Founders
Purpose-built for pre-launch, MVP, early-traction, funded and scale-up startups across SaaS, B2B, consumer, fintech, proptech, healthtech and edtech.
Evidence-Led
Every experiment answers a specific commercial question, validation, launch, acquisition, activation, retention or scale.
Responsible Claims
No overstated user, revenue or funding claims. Privacy-by-design lead capture. Consent-aware email + SMS.
Founder-Friendly
We work alongside founders, internal teams and existing agencies. No lock-in. Pay-as-you-go.
Frequently asked questions
Do you work with pre-revenue startups?
Yes. Pre-revenue startups usually need validation, positioning and a focused conversion asset before a large ongoing marketing program. We scope the work appropriately.
Can you help us find product-market fit?
Shelby designs and runs market, message and acquisition experiments. Product-market fit itself emerges from the product, market and repeated customer behaviour, no agency can guarantee it.
Can you build our MVP website?
Yes, validation pages, MVP websites, launch funnels and demo pathways, depending on your stage.
Do you work with B2B SaaS and AI startups?
Yes. Positioning, demo funnels, founder-led content, ABM, SEO, paid acquisition, CRM, sales enablement and activation.
Can you help with our investor deck?
We can help organise the go-to-market narrative, growth evidence and supporting marketing materials. We don't provide investment advice, valuation or guaranteed investor introductions.
How much should a startup spend on marketing?
No responsible universal percentage, it depends on stage, runway, customer value, sales cycle and evidence. Early-stage budgets should be released against defined tests.
How quickly can campaigns launch?
A focused Quick Win can begin within 7 days once scope, access, information and approvers are ready. Larger websites and integrations run in staged sprints.
Is there a lock-in contract?
No. Pay as you go, scale up or pause between milestones at any time.
Who owns the assets?
You, full ownership of content, ad accounts, landing pages, CRM data and analytics.
Do you guarantee customers or funding?
No. Shelby identifies opportunities, reduces waste, improves visibility and gives clearer direction, we don't guarantee customers, revenue, rankings or fundraising outcomes.