AI Ceo, AI Managers

AI Ceo, part of Shelby's Marketing Intelligence platform. AI-powered funnels, ad optimisation and concierges for service businesses.

Most owners run the business AND the strategy. Michael acts as a connected executive layer, pulling data from finance, sales, marketing and operations into one clear management view so you can make faster, better-informed decisions.

Define the mandate

Set outcomes, priorities and reporting cadences.

Connect approved data

Access to finance, CRM, ops and marketing systems you approve.

Configure guardrails

Escalation points, approval gates and boundaries.

Work alongside your team

Executive briefs, meeting prep and coordinated follow-up.

Review and refine

Iterate as your business, KPIs and goals evolve.

Frequently asked questions

Does the AI CEO replace me?

No. Michael augments your role, consolidating data, drafting briefs and coordinating follow-through. All strategic decisions remain yours.

What data does the AI CEO need?

Approved access to finance, CRM, ops and marketing systems. You set the scope and can revoke access at any time.

Can it work with my accountant and advisers?

Yes. Michael is designed to complement your existing accountant, bookkeeper, lawyer and buyer's agents, never replace them.

How is business information protected?

Every deployment uses documented access controls, data minimisation and audit trails. Nothing leaves your approved data boundary.