AI Content Assistant, AI Employees
AI Content Assistant, part of Shelby's Marketing Intelligence platform. AI-powered funnels, ad optimisation and concierges for service businesses.
Turn one idea into a week of content, blog, social, newsletter, sales note, on brand, on schedule, ready for AI search.
Content dies in the calendar.
Every business knows content works. Almost nobody ships it consistently. The blog stalls at 3 posts. Social goes quiet. The newsletter is late. And competitors keep publishing.
What an AI Content Assistant does
It gives you a real content operator, one that never runs out of energy or forgets Friday’s post.
Audit
We review your site, traffic, enquiry flow and current tools to spot the biggest conversion leak.
Map
We map the questions, services, booking or quote logic and routing paths your business needs.
Launch
We install the system and connect it to your notifications, calendar, CRM or database.
Track
We review what visitors ask, where they drop off and which services generate real intent.
Optimise
We refine the flows monthly, more bookings, cleaner leads and better handover into your team.
- Drafts blogs, social posts & newsletters
- Repurposes long-form into short-form
- Follows your brand voice & structure
- SEO- and AEO-ready formatting
- Ships a weekly content calendar
Frequently asked questions
Will it sound like AI?
Not if we tune it properly. We fine-tune on your existing content, tone and structure before launch.
Do you publish or just draft?
By default, draft. Publishing stays with your team. We can automate publishing if you want.
Is it SEO-friendly?
Yes. Every draft ships with SEO titles, metas, headings, FAQs and internal links.
Can it write case studies?
Yes, from an interview transcript, notes or a short brief.
How many pieces per week?
Typically 1 pillar + 5–10 short-form derivatives per week. Adjustable to your capacity.
How fast can we launch?
First content ships in 7 days from brand voice tuning and access.