AI Cro, AI Managers
AI Cro, part of Shelby's Marketing Intelligence platform. AI-powered funnels, ad optimisation and concierges for service businesses.
Revenue leaks happen at the gaps between marketing, sales and customer success. Emma stitches those functions together, so pipeline health, conversion and lifetime value are always visible and always improving.
- Monitor revenue performance by channel, product and segment
- Track pipeline stages, conversion and forecast confidence
- Analyse win/loss reasons and deal velocity
- Coordinate marketing spend with sales outcomes
- Report on customer lifetime value and churn signals
- Align the AI Sales Manager and AI Marketing Manager
Define revenue model
Channels, segments, targets and cadence.
Connect CRM & analytics
Marketing, sales and success data, read-only.
Set targets & alerts
Pipeline coverage, conversion, LTV thresholds.
Run weekly revenue brief
Cross-functional performance and priorities.
Iterate on the engine
Improve every quarter with data-backed changes.
Frequently asked questions
How is this different from an AI Sales Manager?
Emma sits above sales, marketing and customer success. The AI Sales Manager focuses specifically on the sales pipeline and reps.
Does it replace my head of sales?
No. It supports leadership with unified reporting and coordination while your team keeps ownership of deals.
What data does it need?
Read-only access to your CRM, marketing analytics and customer success tooling, configured to your stack.
Can it work with an external marketing agency?
Yes. Emma is designed to coordinate internal teams and external agencies through shared reporting.