Dental Marketing Agency Australia, AHPRA-Aware Growth

Access & Audit

You give us access to your marketing stack. We complete your initial Dental Marketing Leak & Benchmark Snapshot within 7 business days.

Benchmark

We benchmark your clinic against industry averages, your service area and your top 3 direct competitors across visibility, spend efficiency and conversion.

Surface Quick Wins

We prioritise deployment-ready wins, GBP fixes, booking flow, funnel repairs, ad-waste cuts, that your current team or Shelby can implement.

Deploy & Monitor

Deploy quick wins in 7 days, or run monthly optimisation to keep benchmarking, monitoring waste and improving the marketing you already pay for.

Independent Optimisation Layer

We work alongside your current agency, media buyer, freelancer, practice manager or in-house team, not instead of them.

Benchmark What You're Already Paying For

SEO, Google Ads, GBP, website, funnels and internal marketing benchmarked against industry, service area and your top 3 direct competitors.

Surface Waste, Leaks & Missed Bookings

Ad-waste indicators, conversion leaks, booking flow gaps, GBP under-optimisation and missed AI visibility, quantified monthly.

AHPRA-Aware & Month-To-Month

AHPRA-aware messaging across all recommendations. AI concierge disclosed as marketing assistant only, no diagnosis, no clinical advice. Cancel anytime.

Frequently asked questions

Do we need to leave our current dental marketing agency?

No. Shelby is designed to work alongside your current agency, media buyer, freelancer, practice manager or in-house team. We provide independent benchmarks, waste review and optimisation recommendations, your existing team continues to execute unless you ask us to deploy quick wins directly.

What's in the Dental Marketing Leak & Benchmark Snapshot?

A scoped review of your Google Business Profile, Google Maps visibility, website conversion flow, booking funnel and (where relevant) Google Ads spend efficiency, benchmarked against industry averages, your service area and your top 3 direct competitors. Every 7-day quick-win pack includes a snapshot scoped to that pack.

How is this different from a dental SEO or Google Ads agency?

Agencies are hired to execute a channel. Shelby is hired to oversee, benchmark and optimise what those agencies (or your internal team) are already doing, surfacing wasted spend, conversion leaks and missed AI visibility, then either handing recommendations back to your team or deploying quick wins ourselves.

How fast is the initial benchmark?

The initial benchmark is delivered within 7 business days of us receiving access to your marketing stack.

How do the competitor and area benchmarks work?

We identify your top 3 direct competitors in your service area, then benchmark visibility, review velocity, GBP completeness, keyword coverage and (where visible) ad presence, alongside industry averages, so you can see whether you're leading, matching or losing.

Is this AHPRA-compliant?

All recommendations, ad-waste flags, funnel copy and AI concierge scripts are written with AHPRA advertising guidelines in mind. No guaranteed patient claims, no clinical outcome claims, no misleading urgency, no patient treatment testimonials. The AI concierge is disclosed as a marketing assistant only, no diagnosis or clinical advice.

Can we cancel the monthly optimisation plan anytime?

Yes. All monthly AI Marketing Optimisation plans are month-to-month via Stripe. Cancel anytime, cancellation takes effect at the end of the paid period. No lock-in contracts.

What if we already run Google Ads in-house?

Perfect fit. The Growth and Scale AI Marketing Optimisation plans include a Google Ads waste review each month, your in-house media buyer keeps executing, we surface where budget is leaking and what to test next.

Do the 7-day packs replace ongoing optimisation?

No. The 7-day packs are one-off deployment packs, they deploy a specific quick win (GBP, booking + AI concierge, or treatment funnel) and include a snapshot scoped to that pack. Monthly AI Marketing Optimisation is where ongoing benchmarking, waste review and monitoring lives.

What happens if the benchmark shows our current agency is doing well?

You get an independent, dated benchmark report you can share with your board or partners, with monthly monitoring to make sure performance stays there.

What if we're not spending $2,000/month on marketing yet?

The 7-day deployment packs still apply. Monthly AI Marketing Optimisation is best value when there's an existing spend to benchmark and optimise against.

Do you sign an NDA before reviewing our accounts?

Yes. Confidentiality is standard, an NDA is available on request before we access any Google Ads, Analytics, GBP or CRM data.

Who owns the outputs?

You, full ownership of snapshots, benchmark reports, action plans, funnels, landing pages and Google Business Profile.

What's your guarantee?

Fix It · Replace It · Refund It. Deployables outside brief are revised; snapshot findings we can't substantiate are removed.